There was much talk at the LA Auto Show about green cars, every maker seeming to clamor for some measure of green cred in their lineup. And yet, something was being missed here, and it was right under their feet and in front of their eyes.
Whether it was the blinding white flooring favored by many of the companies, the concert sized screens, lights, and sound systems, there was a disconnect between the message and the execution.
But I spotted two interesting exceptions:
These LED lights served as the illumination for the displays lining the Smart car area. It's hard to see from this picture, but it had lights of several different colors on, collectively creating a warm, friendly glow to the space. Along with being energy efficient, the ability to use different lights for different moods saved, I imagine, having different rigs for different shows, or set up time to switch out lights.
If you walked up to this large, futuristic Toyota car display platform, done up in metal mesh and wood trim, you may have overlooked this sign:
This, to me, shows that Toyota has a deeper commitment to doing green right then others. After all, many people wouldn't even think to ask about or question what the companies used in their displays. But in doing this, they lead the way, and introduce this area of awareness to people, perhaps sparking other companies to do the same in future shows, or for the individuals seeing this to realize that being green touches many areas far beyond the obvious.
Readers: Where do you see companies doing green measures in areas not previously considered? Where would you like them to do that? If you own/run a company where could it go further in an innovative way that your customers would appreciate and support?
