It's time. Time for me to return. Return to my GreenSmith roots and to writing on this blog.
Since April it's been a wild ride, filled with new hats as Social Media Strategist at 3rdWhale Mobile, becoming a ghost writer for a major green company, getting the world knowing more about the toxic soup that is Neoprene (and what to do about it), and that energy efficiency can be funny. This, along with my existing gigs as a writer for Triple Pundit and Ecopreneurist.
Plus a side of social media rich Inbound Marketing Summit, organized chaos at Green Business Camp, and high level corporate green at Sustainable Brands.
All great and nourishing, but something was missing. This. I knew it was time to write in my own voice, for my own audience, once again. But coming back, my voice has changed. My knowledge broadened and deepened. My network enriched.
So what will I focus here on the newly revived GreenSmith blog?
Interesting companies whose ideas I think will inspire you. Untangling how your company might incorporate social media. Social media how tos. Useful tools I come across that you will benefit from. And whatever else in the realm of sustainable business, social media, and other areas I explore that I believe others should know about. The lesser known. The should be known. The questions yet to be asked. The forgotten gems that merit dusting off.
What's up first? One of those forgotten gems, Mr. Tweet. It's been around for some time, in Twitter years, and has recently become an extremely useful tool to both find and be found by other interesting people. It's time to stop being a sheep with your #FollowFridays, and do something truly useful.
Tune in next time for why I think so.
Meanwhile, what would you like to see me write about here? If you follow me on Twitter, you've probably had a few ideas that have come to mind based on what I've shared. Or perhaps there's sectors, companies, emerging ideas you haven't seen covered elsewhere, that you'd be interested in my take on? Let me know, below.
It's good to be back. I feel open, and yes, ready to take on more clients and projects. You can get a quick update on what I do, here.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, blogs weekly on green start ups of note at Triple Pundit and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing.
