Welcome back for the second edition of the GreenSmith Sessions, this time with Fabian Pattberg, a man with a multicultural awareness of business, having lived and worked across Europe and exotic Nashville, Tennessee. The GreenSmith Sessions are an evolving series of dynamic conversations with the key influencers, thinkers and doers in the sustainable business realm, and all the neighboring arenas it touches.
Fabian and I had a far ranging conversation, addressing if and how CSR is and can remain relevant in the days of BP, what the US and EU can learn from each other, who he thinks is doing a good job with their CSR reporting (a shocker, trust me!) and other intriguing nuggets of insight.
You can find Fabian on his influential and resource filled blog and website along with Twitter. As he suggested in our session, searching his name will also show you the expanding range of places he is present online and out in the field, helping companies and their stakeholders effectively meet in the middle.
What's your take on the current state of CSR? Who's doing it well? Who's falling down on the job, so to speak? What can be done to make CSR reporting and activities more powerful, useful, and effective?
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, blogs weekly on green start ups of note at Triple Pundit and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing.