The funny factor was definitely in effect for GreenSmith Sessions #6, with Jeffrey Davis, a southern fried green blogger from Nashville, Tennessee. In my work as a digital publicist for green businesses, I interact with a lot of blogs and their editors, and Jeffrey definitely brings a different voice to the web. One influenced by his interest in fitness, the environment, and a lively engagement with the world that is uniquely southern. Both gregarious and considerate, he brings green living ideas to the masses with humor, curiosity, and relevance to people’s every day lives.
The recent piece Vegetarian Because I Hate Vegetables is a prime example. It leads with:
“I’m not a vegetarian. I experience abundant pleasure in the awesomeness that is animal protein. My wife, however, IS a vegetarian.
Whether you’re a vegetarian, omnivore, or maybe even a cannibal-vore, you must admit that this is one of the most awesome t-shirts in existence.
I love to hear how people arrive at their food paradigms, but vegetarians have some of the most interesting answers.”
Honesty, humor, and thoughtfulness. A great way to reach people. Jeffrey has written for many other people’s blogs, but now leading Eco Snobbery Sucks, he puts front and center his desire to make living a greener, fitter life, and being (or becoming) a greener business something that is not only possible, but doable. And enjoyable. But overall, that it's not an all or nothing proposition, which discourages many.
Building on this, Davis will be rolling out a consulting aspect, specifically geared to help businesses green more effectively, and better communicate it to and connect with their customers.
I had to ask, having little knowledge of how green and the South (southern US) interact, what life was like for Davis down there. The answers both surprised and amused.
So have a seat, and get ready for a meaty, funny GreenSmith Sessions. You can also save this podcast for later listening.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, blogs weekly on green start ups of note at Triple Pundit and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing.