Examples of what I've done, what I can do for you
- Business Blogging: With a deft combination of search engine optimized content and leveraging social media outlets, we know how to get attention to your company, quickly, and ongoing. An article on micro wind turbine maker Helix Wind got 17,000 page views in 24 hours (typically 500-1000 per article for that blog) It sparked extensive conversation across multiple social media networks, serving as a way for the CEO to directly address consumer concerns. And it continues to get 1000 page views a month. Our article on Nicaraguan telecom company Llamadas was the first, resulted in 15 articles shortly after, and investor interest. A profile of solar company Sungevity resulted in more then 150 site visits directly from the article. Imagine what can we do for you.
- Product Launch: Helped launch act2 GreenSmart laptop cases, the first green products from Shoreline, an already successful case company that has committed to transitioning their whole line to green made by the end of 2008. This has included analyzing their websites, wholesaler info sheets, creating copy for in store POP signage, sourcing and orchestrating an online blog/social network campaign, and researching new and innovative channels for their product, both in the US and the UK.
- Strategic Plan: The strategic plan for the North American Studio Association revealed both limitations of, and opportunities within their current structure, yet to be taken advantage of. Using research and my awareness of new and upcoming trends in marketing/strategy, I proposed several initiatives to solidify and strengthen their brand, their offering, their future vitality as a business. Fulfilled on their main objective, to find ways to create more community among their international membership, and generated both options for the company to explore and concrete steps to take action on them.
- Positioning: While creating a positioning piece for Project Simplify, I crafted a list of questions that inspired new possibilities for expansion, and new insight as to how to make the impossible, possible. Helped a prolific entrepreneur get clear on what it is that they do and will offer, and how to express it concisely and engagingly, both in their business plan and in person.
- Marketing Plan: Created a marketing plan for Osmosis spa which, like many companies these days, needed to find out if, and what ways, current and potential customers were interested in and noticed their green aspects. Generated surveys that had an unexpectedly high response rate, garnering both statistical and qualitative data that proved quite useful in confirming the success of their current efforts to go green, and was instructive in shaping how to present themselves in future marketing efforts. Conducted external research to determine the state of the industry, and Osmosis' position relative to competitors. Advised in their rebranding, complete with numerous options to choose from.
And there are many other ways in which I can help you realize what it is you want to do with your company. Go here for an extensive listing of them.
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Call Paul now to discuss the
possibilities that green consulting can create for you, at either 510 420 0878 (Oakland) or 530 852 7993 (Grass
Valley) Or to email, click the link above, top right.
GreenSmith Consulting: Helping forge truly sustainable businesses
